Guinness is renowned for creating original adverts and their new one 'Bring it to life' is no different to the others in presenting an original video.

The video was produced simultaneously with the release of Google's new feature in which someone can create the own planet sculpting the land in their own way, this is represented in the video as it stimulates the viewers imagination and makes them think about how they would create the world if they had their way.

The video follows the cast building everything from the seas and the fish right the way to forests, there were many complications during filming such as harsh temperatures of -35 degrees, High altitudes and underwater filming. The most intricate part of the video is when the cast had to pull a sort of carpet of grass along the ground, it was so intricate due to how precious the material was as it took 45 women 6 days to hand stitch the artificial grass.