Advertisement - Relentless energy drink
For this project we had to create an advert for a product we decided to go with 'Relentless', an energy drink. The general idea was to play on the fact that the drink left you energised, therefore we came up with the scene in which the actor walks into a shop sleepy and as soon as he takes a sip of the energy drink, he becomes energised, and becomes almost mad like.

The focus for the advert was to make it very comical to make the advert seem friendly and less of a bombardment as most adverts do. The soundtrack we used consisted of a lullaby during the scenes in which the character is very sleepy, however when he takes a sip of the energy drink the song 'Bullet For My Valentine - Tears Don't Fall'. We only used the first 20 seconds or so of the song as it related to the video of being very energetic, and in the end worked extremely well with the video.