For Visa's new advert they looked to advertise the FIFA World cup which was about to take off, they wanted more passengers to take up a new VISA card.
The advert begins with a 'couch potato' simply watching a football match , he starts to come alive when they score, we are then sent on a journey from England all the way to South Africa the hosting venue for the FIFA World cup, the transitions through the different scenes are quite spectacular in the way that it flows so smoothly.

Once in South Africa the person has completely changed in his appearance, he has lost weight and had a new haircut. The advert ends with him scoring a goal for what seems England. Visa then advertises it product.

I feel that the advert worked extremely well and I loved how fluid the video was, the music complemented the video very well overall giving the product a fun and fresh advert.